Website Content And Relevance

Content is king! It’s a statement that gets used a lot, but it holds true.

Regular, authoritative and quality content creation which is relevant to your brand, products and services is still considered one of the best ways to get search engines to find and index your site, and recommend it for relevant search queries.

Good website content doesn’t need to be just text though. Blogs and articles are an easy way to generate quality content, but video and images are also a great for showing users and search engines that your site is up-to-date and relevant.

Relevance is one of the fundamental factors of SEO. Simply, the more relevant your website and its content is to a search query, the more likely Google and other search engines will display it in results.

Consistent content creation of this kind is also more likely to generate referrals or backlinks, which in-turn builds trust with search algorithms, recognising that your site is a valuable and authoritative source of information and worth recommending.

If it’s not already, a content creation plan should be at the forefront of your overall digital marketing strategy.