Every business is different. Each has its unique customers, goals, competitors and of course, website.
You know your site needs to be optimised for search engines. You may have even decided to dedicate some time and resourcing to it, but how do you know where to start?
Can you do it yourself? Which SEO tools do you use? Should you engage an agency such as Leading Hand for their SEO services?
With all of the processes and tasks required for effective SEO, the decisions can be overwhelming.
Having a functional and measurable SEO strategy is the key to ensuring you are doing everything you can to make your website visible in search results and attracting the right visitors to your website.
A well planned and executed strategy, versus an ad-hoc approach, is proven to increase website traffic and conversions.
It should provide clear and actionable short, medium and long term goals and address the fundamental elements of SEO, including:
- On page SEO such as the structural integrity of your website, code including meta data, updates, page urls, site performance, internal linking and content creation.
- Off page SEO which aims to improve the authority of your domain via citations, quality backlinks and even social media signals.
It’s important to remember that SEO is changing all the time and your strategy should be reviewed regularly in order to keep up-to-date with the ever-evolving search landscape.
Considerable time and resources can be consumed by staying updated alone, and this is one of the advantages of using an agency like Leading Hand for SEO services. Leading Hand is regularly researching the latest trends and future developments, and implementing these for our clients where benefits and improvements can be made.