Our people are our greatest asset. We couldn’t do what we do without our staff, clients, collaborators, suppliers, colleagues and friends.
Leading Hand Design is a creative design and digital agency in Surry Hills, Sydney, comprising an exceptionally skilled team of world-class designers, illustrators, animators, motion graphic specialists, copywriters, and branding and strategy experts.
For 21 years we have delivered innovative design solutions to peak bodies, national and state government agencies, arts organisations, and large and small businesses across a diverse range of industries and categories.
Leading Hand Design has a strong reputation for creativity, reliability, personal service, reporting, accuracy in pricing, high standards and a commitment to each of our clients.
Our branded creative solutions are innovative, practical, cutting-edge, results-driven, great value and, most importantly, tailored to meet the needs and ambitions of our customers.
Testimonials
Take a look at what some of our clients have to say about working with us.
Sustainability
Learn more about our green thumbs at Leading Hand Design.
Our Team
Jamie Carroll
Creative Director
A graphic designer and marketer with more than 20 years industry experience. His role as a hands-on designer are supplemented with a wealth of experience in arts marketing, design planning, brand strategy, art direction, retail advertising, packaging, environmental signage and wayfinding, copywriting and print management.
LinkedIn Profile or jamie@leadinghand.com.au
Brett Osmond
Managing Director
The leader of our team, and a design, brand and digital expert. Brett has been at the forefront of arts marketing for 20 years. Combining a whole-business approach to strategy development and decision making has helped Brett implement high-performance strategies in digital marketing, graphic design and book publishing.
View LinkedIn Profile or brett@leadinghand.com.au
Jason Williams
Digital Director
Jason Williams has been at the forefront of digital innovation since 2000. His extensive knowledge encompasses user experience (UX) and user interface (UI) design in web development and web-app development, through to SEO, SEM, social media and website hosting solutions. Jason ensures Leading Hand delivers all types of technical projects from concept to completion along with ongoing support. View LinkedIn Profile or jason@leadinghand.com.au
Luke Cleland
Designer
Luke is an accomplished and highly creative designer. He is a graduate of Shillington College of Graphic Design. Over the last two years he has worked on a number of large design projects at Leading Hand and developed a strong portfolio across print, outdoor and digital. luke@leadinghand.com.au
Jake Moody
Designer
Jake is a graduate of Western Sydney University with a Bachelor of Design (Visual Communication). He is a skilled, multidisciplinary designer with a passion for branding, layout design and innovative digital solutions. He relishes collaborating with clients to develop creative solutions to challenges both large and small. Jake’s infectious optimism and can-do attitude are hallmarks of his approach to design in all its forms. Email jake@leadinghand.com.au
Genna Espino
Designer
Genna has a Bachelor of Design in Visual Communication from the University of Technology, Sydney. She is a charismatic planner, strategic thinker and talented graphic designer. She has an interest in connecting stories with intriguing concepts to create designs that resonate and are contextually rich across multiple platforms. Email genna@leadinghand.com.au
Claire Cavalan
Design & Content Coordinator
Claire graduated from the University of Canberra with a Bachelor of Graphic Design. She has also studied design at the Institute of European Design in Barcelona and Enmore TAFE NSW. Claire has a clear passion for exploring creative design solutions for clients that are meaningful and deliver improved performance. Email claire@leadinghand.com.au
Cate Lane
Copywriter
Cate Lane has a passion for words. A successful freelance writer who brings 20 plus years of experience in advertising to Leading Hand, Cate has worked on local and global brands for ad agencies both large and boutique. Cate writes for every kind of medium: digital, social, print, TV, radio, DM, POS and retail; plus, press releases, magazine articles and branding documents. View LinkedIn Profile or cate@leadinghand.com.au
Our Clients
Some of our wonderful clients at Leading Hand include: ABC Radio, Atlas Events, Austrade, Australia Council for the Arts, Australian Chamber Orchestra, Australian Federation of AIDS Organisations, Australian Food & Grocery Council Australian Publishers Association, Australian Society of Authors, City of Parramatta Council, Cowra Civic Centre, Cyber Security Cooperative Research Centre, Department of Foreign Affairs and Trade, Elder Abuse Action Australia, Francis-Jones Morehen Thorp, Institute of Public Administration Australia, Kirby Institute, Legal Aid NSW, Musica Viva Australia, NIDA, NSW National Parks & Wildlife, Riverside Theatres Parramatta, Seymour Centre, Social Ventures Australia, St Vincent’s Curran Foundation, St Vincent’s Centre for Applied Medical Research, Sydney Syphony Orchestra, Sydney Theatre Company, Sydney Writers’ Festival, Tanner Kibble Denton Architects, The Hills Shire Council, Working Management.