Our people are our greatest asset. We couldn’t do what we do without our staff, clients, collaborators, suppliers, colleagues and friends.

Leading Hand Design has worked with literally hundreds of clients for 20 years across multiple industries and media. Our team has slowly grown from a sole trader to a full-time team of six, augmented by numerous trusted colleagues whose industry-leading expertise we recruit on a regular basis.

We believe in listening carefully and responding creatively. This ethos is one that is shared by all of our incredible team. Whether it be account management, animation, branding design, content creation, illustration, art direction, web design or digital development, the same principles are shared by all of us at Leading Hand Design which means a positive and productive experience for all of our clients.

Take a look at what some of our clients have to say about working with us.

Learn more about our green thumbs at Leading Hand Design.

Our Team

Jamie
Jamie Carroll

Jamie Carroll

Creative Director

A graphic designer and marketer with more than 20 years industry experience. His role as a hands-on designer are supplemented with a wealth of experience in arts marketing, design planning, brand strategy, art direction, retail advertising, packaging, environmental signage and wayfinding, copywriting and print management.
LinkedIn Profile or jamie@leadinghand.com.au

Brett
Brett Osmond

Brett Osmond

Managing Director

The leader of our team, and a design, brand and digital expert. Brett has been at the forefront of arts marketing for 20 years. Combining a whole-business approach to strategy development and decision making has helped Brett implement high-performance strategies in digital marketing, graphic design and book publishing.
View LinkedIn Profile or brett@leadinghand.com.au

Jason
Jason Williams

Jason Williams

Digital Director

Jason Williams has been at the forefront of digital innovation since 2000. His extensive knowledge encompasses user experience (UX) and user interface (UI) design in web development and web-app development, through to SEO, SEM, social media and website hosting solutions. Jason ensures Leading Hand delivers all types of technical projects from concept to completion along with ongoing support. View LinkedIn Profile or jason@leadinghand.com.au

Luke
Luke Cleland

Luke Cleland

Designer

Luke is an accomplished and highly creative designer. He is a graduate of Shillington College of Graphic Design. Over the last two years he has worked on a number of large design projects at Leading Hand and developed a strong portfolio across print, outdoor and digital. luke@leadinghand.com.au

Jake
Jake Moody

Jake Moody

Designer

Jake is a graduate of Western Sydney University with a Bachelor of Design (Visual Communication). He is a skilled, multidisciplinary designer with a passion for branding, layout design and innovative digital solutions. He relishes collaborating with clients to develop creative solutions to challenges both large and small. Jake’s infectious optimism and can-do attitude are hallmarks of his approach to design in all its forms. Email jake@leadinghand.com.au

Genna
Genna Espino

Genna Espino

Designer

Genna has a Bachelor of Design in Visual Communication from the University of Technology, Sydney. She is a charismatic planner, strategic thinker and talented graphic designer. She has an interest in connecting stories with intriguing concepts to create designs that resonate and are contextually rich across multiple platforms. Email genna@leadinghand.com.au

Claire Cavalan Avatar
Claire Cavalan

Claire Cavalan

Design & Content Coordinator

Claire graduated from the University of Canberra with a Bachelor of Graphic Design. She has also studied design at the Institute of European Design in Barcelona and Enmore TAFE NSW. Claire has a clear passion for exploring creative design solutions for clients that are meaningful and deliver improved performance. Email claire@leadinghand.com.au

Cate
Cate Lane

Cate Lane

Copywriter

Cate Lane has a passion for words. A successful freelance writer who brings 20 plus years of experience in advertising to Leading Hand, Cate has worked on local and global brands for ad agencies both large and boutique. Cate writes for every kind of medium: digital, social, print, TV, radio, DM, POS and retail; plus, press releases, magazine articles and branding documents. View LinkedIn Profile or cate@leadinghand.com.au

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