Orange Blossom Festival

CLIENT
The Hills Shire Council

CHALLENGE
To develop the branding for the Hills Shire Council’s annual Orange Blossom Festival.

SOLUTION
The Hills Shire Council approached us with a new branding project for their beloved Orange Blossom Festival. We developed three concepts that reflected the values of a home-grown, community-centric initiative, whilst retaining the contemporary look and feel of the Hills’ brand.

Having worked with the Council before to develop the branding for Waves Fitness and Aquatic Centre and general ongoing work, we had a good insight into the expectations of what the brand should represent and recognise. What we ultimately landed on was a vibrant (and verdant!) logo, incorporating a strong typeface adorned with lush, orange blossoms and fruit. Alongside the logo, we developed a new set of flags and vinyl banners to promote the event at strategic locations throughout the Shire.

The logo has since been used across a variety of other signage and social media collateral, and will go on to be used by the Orange Blossom Festivals for years to come.