St Vincent’s Hospital
To create a campaign for a St Vincent’s patient care campaign.
St Vincent’s Public Hospital in Darlinghurst, Sydney came to us to help them communicate their zero harm message to their staff.
By adopting the zero sign made with staff members’ hands – a very positive and effective gesture to engage passers by – we developed a campaign that effectively communicated the idea of a zero target. Accompanied with clear, concise and crisp copy that complements the photography the overall design conveys a compelling message.
By using actual hospital staff in the campaign we were able represent the diversity of the hospital’s personnel and engage everyone in an initiative that literally requires everyone’s commitment.
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