Sydney Writers’ Festival 2023

CLIENT
Sydney Writers’ Festival

CHALLENGE
2023 marked the ninth year Leading Hand has been asked by Sydney Writer’s Festival to design its collateral from the full program in the Sydney Morning Herald to the multitude of digital and print assets required to promote, inform, direct and brand Australia’s most beloved celebration of literature, stories and ideas.

SOLUTION
This year’s theme was Stories for the Future.

The graphic key art was a vibrant, bold and engaging design that played with the motif of folded paper. That element was able to contort and extend it’s way across the variety of signage and programs, ideal for an significant and venue-based event like the Sydney Writers’ Festival. The results were contemporary, simple and striking designs that carried the message of the Festival beautifully and effectively.