Speak Up Campaign Design

CLIENT
Legal Aid NSW

CHALLENGE
To develop a suite of posters and digital assets for a campaign to raise awareness and prevention of elder abuse on the NSW Central Coast.

SOLUTION
We designed a range of posters that encourage different groups in the community to speak up about elder abuse including  frontline workers, neighbours, children and personal services providers.

The campaign posters will be distributed across the Central Coast and supported by a social media campaign.

Elder abuse is often under reported and this campaign aims to raise awareness and to provide people with clear pathways to help people they perceive may be affected.