To develop a brand and campaign design for Riverside Theatres 2019 season.
Our brief was to create a colourful, vibrant and playful design that captured the passion and energy that is an intrinsic part of Riverside. In addition to this challenge was to realise a look and feel for Summer, Autumn, Winter and Spring to launch and support the annual performance calendar.
We developed a comprehensive, campaignable, creative approach for Riverside Theatres 2019 season brochures and supporting collateral. The excitement and sense of celebration that is part of Riverside’s DNA is evidenced in the bold design, distinctive colour palette and engaging personalities that bring this concept to life.
In what promises to be a fantastic year of theatre, music, dance, comedy, cinema and special events at Riverside, Leading Hand is honoured to be working with Parramatta’s premier arts centre once again.
Riverside Theatres is very much at the heart of Parramatta and this exciting campaign is already garnering the attention it deserves.
Stay tuned for how it rolls out over the next 12 months.