To develop and design an engaging and dynamic design for the Parramatta Loop Public Bus wrap for Riverside Theatres Parramatta.
“How do you come up with an idea for a moving billboard? The team at Leading Hand explored a diverse range of ideas which lead us in the right direction. Now the bus is out and about and even the company we bought the real estate from have said it’s one of the best artworks they’ve seen on a bus. It really grabs your attention and is playful at the same time.” Jonathan Llewellyn, Marketing and Communications Manager, Riverside Theatres.
We collaborated with Riverside Theatres to create several environmental design concepts to adorn the Parramatta Loop Public Bus. The brief required us to balance branding the theatre while reserving space to promote individual shows.