St Vincent’s Hospital
The solution to this design challenge was to create a complete campaign to drive awareness of Research Week and to support the hospital’s celebration of the breadth of translational health research undertaken across their Darlinghurst campus and sister entities.
We began our design focus with reimagining the central branding element of the campaign. This stylised, faceted head essentially represents the exceptional, intellectual talent involved in Research Week. The colour palette further showcases the distinctive design and provides various options for the development of campaign materials.
As part of the rollout of this campaign we designed and built a new website, conference programs and merchandise, an event passport a PowerPoint template, posters and more.
We also designed bus advertising and managed the media buy to profile the event across Sydney’s eastern suburbs, where the Hospital is located.
The Research Week 2018 campaign was a huge success and elevated the profile of the event across all key stakeholders and within the local community.
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