Jarther Pty Ltd
Leading Hand Design was invited to create the visual identity and branding for Jarther+.
Jarther Taylor is a strategic marketer, an educator and entrepreneur who recently set sail independently and began his own consulting business, Jarther+. Jarther+ brings the power of additive thinking to businesses big and small.
The visual identity for Jarther+ is bold, timeless, and striking. It conveys an optimism and can-do energy that underpins the idea of building solutions that drive performance.
The wordmark’s motif of a rising slope/chart reinforces the additive value Jarther+ brings to its clients.
We designed a suite of collateral such as a PowerPoint deck, letterhead, e-sig, business card, social media tiles and a website, featuring an icon set of mathematical notations which uniquely matches Jarther+’s brand.