Impala KS Visual Identity

CLIENT
Kirby Institute

CHALLENGE
Create a visual identity for Impala KS, a research collaboration between Kirby Institute and the UK Medical Research Council on Kaposi Sarcoma in Africa.

SOLUTION
In developing a branding solution the identity was specifically required to be complementary to the Kirby Institute/UNSW logo and UK Medical Research Council logo.

As the visual identity is inspired by the Impala, a kind of antelope found in eastern and southern Africa, we focused on crafting a solution that captured the essence of this dynamic animal and also the inherent symbolism of leaping towards a solution.

The final Impala KS visual identity embodies the elegance and agility of the Impala, while the style and colour of the logo works in a lock-up with its partner organisations.