The HIV testing kit packaging project from St Vincent’s Centre for Applied Medical Research required us to design a discreet, simple and functional solution to deliver Dried Blood Spot (DBS) sample collection kits. The audience for these kits is individuals from a variety of backgrounds, many of whom would not voluntarily seek HIV testing from traditional providers.
Our first exercise was to brand the kits with a name that would prompt active collection of the kit but remain fairly ambiguous. We proposed “HELP YOURSELF” – a title that had a double meaning but didn’t divulge too much about the kit or its contents.
“Leading Hand successfully delivered the final product and the design was praised by the various stakeholders involved in this project. We highly recommend the services provided by Leading Hand, for which we will be using in the future. “
Hospital Scientist & HIV Point-of-Care Testing Coordinator
NSW State Reference Laboratory for HIV
St Vincent’s Hospital Centre For Applied Medical Research