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Glen Street Theatre 2022 Season designs
Glen Street Theatre 2022 Season designs
Glen Street Theatre 2022 Season designs
Glen Street Theatre 2022 Season designs
Glen Street Theatre 2022 Season designs

CLIENT
Glen Street Theatre

CHALLENGE
After a difficult few years, Glen Street Theatre needed a refreshed and optimistic look and feel for their upcoming 2022 season. Something colourful, warm and fun to draw in a diverse audience.

SOLUTION
With this direction for the Glen St Theatre 2022 Season, we developed a design with a focus on large and bold typography, enhanced by a strong and retro colour palette. The varying text sizes in the hero artwork create a multitude of layers that neatly square off the layout at the edges, creating a lockup that is quirky and eye-catching while also being neat and functional. A subtle halftone texture of dots sits behind the typography acting as a spotlight, bringing focus to the 2022 season. We introduce this as a visual device into the internals of the seasonal programs which helps to frame and anchor pages.

The layout of the program internals and seasonal templates are very bold and adaptable. A clear hierarchical structure is established to accommodate a variety of imagery and content across a vast range of shows. The motif of circles used for images reinforces the theme of putting a spotlight on the season and its shows, creating a fun ‘razzle dazzle of showbiz’ experience.

The design allows for a series of changing colour palettes across each season’s quarters, and will continue to adopt a new palette with each new program to continually refresh Glen Street Theatre’s optimistic look and feel throughout the year.

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