The EDGE visual identity project was briefed to us by EDGE’s Design Director, Megan Roberts. Megan tasked Leading Hand to develop a new identity and new web design to celebrate their new Darlinghurst studio and to communicate the new vision for the established business.
The new EDGE visual identity speaks to the clarity of EDGE’s reputation as a commercial design industry leader with a loyal clientele who know they can expect world-class solutions to their design projects. In conceiving the new visual brand identity, we also strove to represent the aesthetic sensibility that EDGE exemplifies.
The minimalist web design delivers a fresh online presence that showcases the agency. Our copywriting skills were also employed to craft a new story about the expanding team and portfolio of work.