Cut it Out Campaign Design

CLIENT
Legal Aid NSW

CHALLENGE
To develop a resource kit for the Legal Aid NSW Cooperative Legal Service Delivery (CLSD) Program, Cut it Out, for salon professionals on recognising, responding and referring clients who may be experiencing domestic and family violence.

SOLUTION
We initially developed three poster concepts for consideration. We were mindful that the poster and subsequent postcard and social media tiles were part of a broader workshop attended by salon professionals.

Specifically, the poster and postcard are to be placed back in the salon to act as a positive reminder of what salon professionals can do to help keep the women in their communities safe.

To encourage hairdressers to display the poster and post-card, they were designed to complement the modern aesthetic of a hair salon. They needed to fit in with other promotional materials that might be displayed at a salon; to feel elegant, beautiful, warm and gently encouraging.