Clever Ain’t Wise Visual Identity

Branding & Visual Identity
Clever ain't Wise Visual Identity Retail
Clever ain't Wise Visual Identity Retail
Clever ain't Wise Visual Identity Retail
Clever ain't Wise Visual Identity Retail
Clever ain't Wise Visual Identity Retail

CLIENT
Clever Ain’t Wise

CHALLENGE
When fashion retailer Sophie Boyd asked us to design the Clever Ain’t Wise visual branding for her new retail store we jumped at the opportunity. We were thrilled to be working with a dynamic entrepreneur to create a fashion brand identity that stood out from the crowd.

SOLUTION
Clever Ain’t Wise is located in East Village Marketplace in the heart of Zetland in Sydney. It boasts a multitude of local and overseas fashion designers sitting side by side in a stunning industrial design shop.

Our Clever Ain’t Wise visual branding design package included signage inside and outside the retail store, stationery, retail bags, tickets and tags, along with online applications.