Publishing Event Branding

CLIENT
Australian Publishers Association

CHALLENGE
To develop a visual identify for, Between the Covers, Behind the Counter, a book publishing trade event that brings children’s booksellers and publishers together – on a very tight budget.

SOLUTION
We developed a distinctive and colourful identity for the Australian Publishers Association children’s networking event. Our goal was to keep the identity informal with a sense of fun and flair.

The visual identity needed to be readily applied to a suite of digital assets including banners, social media tiles and animated applications.

Our client was very pleased with the end result, particularly as we were able to create the identity in a few days and within their tight budget.