Riverside Theatres Parramatta challenged us to design a branded magazine to help them drive awareness and sales for their ongoing seasonal programming.
The solution we developed for Riverside is their flagship marketing publication, Centrestage. This full-colour, quarterly magazine takes its cue from Riverside’s location in Parramatta – effectively the geographic and artistic centre of metropolitan Sydney.
After a thorough concept development process the Centrestage template was created. Its clean lines and flexible layout allows each issue, some featuring over 30 shows, to be easily showcased. The format can include editorial features, sponsor highlights and advertisements.
The end result is a highly effective marketing tool that builds awareness, entertains and drives ticket sales.