When Flame Security International first approached us in 2019, they were working with UNSW to develop exceptionally fire-retardant, yet sustainable, paints to protect buildings.
Things really took off in 2023 with the release of FIRECOAT, the world’s most highly certified fire-retardant paints. Now we are FSI’s strategic partner across marketing, communications, production and implementation in Australia and the US.
This fast-moving and dynamic company affords us a rare level of creative control and freedom. We manage all content and SEO across FIRECOAT’s Australian and US websites, which we designed and built. FIRECOAT’s social channels and their content are our responsibility, with weeks- and months-long campaigns spreading the prevention message in the wake of devastating fire events that call for sensitivity.
Regular video content production involves managing film shoots, organising voice acting, documenting real-life case studies and editing the videos into shareable resources. Plus there’s a never-ending flow of graphic design and production, from designing brochures, flyers and new product labels to technical documents, application and training guides - and a constant flow of PR, retailer and consumer promotional campaigns underway at any given moment.
We have also been an integral partner in developing the branding and online presence for FORGEWORKZ – an innovative, world-first cladding monitoring system.
Every week brings new ideas and challenges, and we meet them all with a hands-on, can-do approach.
The FSI team consistently appreciate the volume and quality of our work, and we are extremely proud to be associated with an innovative, forward-thinking organisation that’s geared to protecting property, people and our planet. FIRECOAT is an important brand and product line that deserves recognition for its environmental and safety commitment.
