We’ve partnered with Glen Street Theatre to deliver its annual program campaign, from brand concept to rollout, since 2020.
This exciting 400-seat auditorium, located in the bushy northern Sydney suburb of Belrose, attracts both local groups and major Australian companies to its stage and its community. Supporting Glen Street to recover from the difficult pandemic years and thrive anew has been a creatively and professionally rewarding collaboration for both organisations.
Each year’s campaign kicks off with an initial design proposal for the seasonal brochure. The chosen design then sets the tone for all marketing collateral for the campaign, from show posters, street flags and environmental signage to tickets, programs and print and digital advertisements.
Along the way, our concepts have delivered Glen Street a big, bold, colourful rebrand that reflects its current energy, vibrancy and creativity.
Glen Street Theatre, like other arts organisations worldwide, suffered during the pandemic years. When the venue re-emerged, ready for the future, our design concepts captured its fresh and optimistic approach.
The theatre – and its community – has evolved significantly since it opened in 1985, and its contribution to the Forest community continues to grow. Glen Street attracted 74,000 people to 380 events in 2023/24, including Auslan-interpreted and live captioned shows to make theatre arts accessible to all.
When Glen Street celebrated its 40th anniversary in 2025, Leading Hand was there to design the party.
