Sydney-based production company Soft Tread Enterprises develops and produces independent commercial film, TV and performing arts projects that win prominent awards and wide acclaim.
Leading Hand has enjoyed a successful and long-lasting relationship with the Soft Tread team since 2019.
This partnership began with the premier of one of Soft Tread’s most successful plays, The Gospel According to Paul. We developed, designed and rolled out the program and advertising assets for this sell-out production, which continues to tour and return to city and regional venues.
Next, Leading Hand developed a new visual identity for the long-running and highly popular Wharf Revue productions. Along with conveying a sense of irreverence and relevance, our designs needed to work across multiple possible platforms and formats.
Our solution? A ‘media agnostic’ concept with distinct and functional elements that could be deployed for years to come.
From the Adelaide Fringe and Melbourne Comedy Festival to regional venues across Australia and the legendary Tropicana Hotel in Las Vegas, Soft Tread has delighted and entertained a diversity of audiences with its acclaimed productions. We’re thrilled to play a part in the company’s outreach.
Founder and managing director Jo Dyer says, ‘Leading Hand has been an excellent partner across a range of projects, always ready to contribute conceptually, always delivering on time (with sometimes very short turnarounds!) and always providing designs of an incredibly high standard.’
