Leading Hand first worked with Sydney Theatre Company back in 2007, complementing the company’s in-house designer on peak demand and overflow work through to 2012.
Our re-engagement in 2024 to help design and roll-out the Sydney Theatre Company annual report has established an ongoing, consistent and wide-ranging relationship that has opened up some surprising creative opportunities.
In our initial partnership, dating back to 2007, Leading Hand supported Sydney Theatre Company’s internal designer with the roll-out of deliverables ranging from annual reports and brochures to show collateral and promotional material as well as concept development and campaign design for special events.
Since then, we’ve designed programs and advertising collateral for many company productions. One notable example is a large-scale decal journalling the Stolen Generation as a mural installation in the company’s Hickson Road offices.
First established in 1978, Sydney Theatre Company is committed to ‘sharing stories that inspire, stimulate, entertain, connect and transcend’. Through regional, national and international tours, partnerships and outreach, the company’s diverse program challenges audiences with ‘reflection, revelation and joy’.
Leading Hand are thrilled to be once again supporting this leading arts organisation through eye-catching, fresh and innovative designs and concepts.
