Some partnerships go beyond projects.
Our relationship with Elder Abuse Action Australia (EAAA) is one of them. Over time, we’ve worked closely together to support their mission to end the abuse and mistreatment of older people – most notably through our ongoing stewardship of Compass, their flagship national website.
Compass isn’t just a website. It’s a vital public resource – helping older Australians, families, friends and professionals recognise, prevent, and respond to elder abuse. It’s designed to make a complex, often hidden issue visible – and to make help and support accessible.
Working on Compass means more than maintenance. It’s about ongoing care, clarity, and being ready to act when it counts. Earlier this month, that moment came quickly.
EAAA needed to move fast. We jumped in to organise a last-minute shoot – capturing content that could cut through and support a growing national conversation.
Late afternoon on Friday, 7 March, using a script written and approved earlier that day, we captured footage of EAAA Executive Officer Bev Lange at our Surry Hills studio. Within days, we had turned that footage into a suite of social media assets, which EAAA began rolling out in the week commencing 9 March.
A video from this suite of materials helped highlight the importance of sustained funding for national infrastructure like Compass. It also contributed to raising this issue in federal parliament, through independent MP Rebekha Sharkie, helping move the conversation beyond awareness and into policy discussion.
Shortly after, the Australian Government released the National Plan to End the Abuse and Mistreatment of Older People 2026–2036 – a significant step forward for the sector. However, there is more work to be done to restore and secure funding following the previous plan (2019–2023), which first established platforms like Compass as critical infrastructure in addressing elder abuse.
What this moment reinforced is the value of long-term, purpose-driven partnerships. When you know the work, the audience, and the stakes, you can move quickly, and with confidence, when it matters most.
From stewarding a national platform to delivering rapid-response content that reaches parliament, this is what purpose looks like in practice – and it’s work we’re proud to stand behind. Ensuring the long-term sustainability of platforms like Compass is a critical part of that work, and something we’ll continue to support alongside EAAA.
To support EAAA’s call for full, ongoing funding of the Second National Plan to End the Abuse and Mistreatment of Older People, visit https://eaaa.org.au/the-time-for-action-is-now/
