Studio 404

Branding & Visual Identity
Studio 404 Parramatta
Studio 404 Parramatta
Studio 404 Parramatta
Studio 404 Parramatta

Client
Riverside Theatres Parramatta

Challenge
At Leading Hand, we love a challenge and so we took on this exciting brief to develop the visual identity for Studio 404.

Solution
Studio 404 is a new performing arts rehearsal space and multi-purpose studio, located at the junction of Church Street and Ross Street in Parramatta. This busy corner site needed to grab people’s attention and deliver a strong identity for the space.

In consultation with our client, Leading Hand’s designers were inspired to create branding that completely wrapped around the corner of the building. The idea behind this was so traffic – both on foot and in-vehicle – could not miss Studio 404, no matter what direction they were going in.

The visual identity we created for Studio 404 is symbolic of its aim to be a multi-purpose performing arts rehearsal space. In partnership with Riverside Theatres, we rolled this brand-new identity out across the exterior of the building.