To create a visual identity for the St Vincent’s Heart Lung Innovation Fund. This new fundraising initiative underscores St Vincent’s Hospital Sydney’s continued commitment as a world leading centre of excellence in heart lung medical science.
We worked closely with the team at St Vincent’s Curran Foundation to design a logo that fits seamlessly into their already established brand whilst also being able to deliver a discrete purpose and tone.
This visual identity incorporates the fluidity of a ribbon motif and also creates a shape that is sympatico with the subject – capturing the broader campaign vision. The ribbon also includes a subtle nod to the St Vincent’s Flame.