The Kirby Institute is seeking people recently diagnosed with HIV to participate in a new research project called the RISE Study. Leading Hand were invited to develop the RISE Study campaign creative.
Leading Hand developed three initial concepts for the RISE Study campaign. As part of this process we developed respective logos, colour palettes, copy and a distinctive campaign tone and style for each.
Leading Hand art directed a photoshoot with Sydney photographer Helen White to secure the images for the campaign.
The featured concept is colourful, recognises the diversity of experiences and ultimately presents a distinctly contemporary and confident proposition.
The key aim of the creative was to present regular, healthy, happy people as an integral part of the call to action. There are seven posters that present individuals who are both young and older, male and female and from a variety of backgrounds.
The creative will be distributed at clinics and at throughout targeted organisations across Australia and via an online campaign.
Leading Hand also updated the RISE study website, developed an EDM template, social media tiles and stationery.
Check out more of our creative work here.