On Point

CLIENT
Elder Abuse Action Australia (EAAA)

CHALLENGE
To name, brand, film, produce and promote a series of interviews for the compass.info website

SOLUTION
As part of our continuing work for compass.info, we have recently launched an ongoing series of video podcasts called On Point. On Point opens up big conversations on topics affecting older Australians. In the series, Philippa McDonald interviews leading figures on subjects ranging from ageism, isolation and elder abuse to health, wellbeing and planning for your future – including powers of attorney, guardianships, wills, advance care directives and more. Every episode is designed to help 65+ Australians navigate life as an older person.

The first four in the campaign are based around Enduring Powers of Attorney, the subject of a national campaign for Compass through the Attorney General’s Department.

Our role in this initiative was nose-to-tail. We named and branded the series then art directed and produced the shoot then edited the footage in-house. The results have been outstanding.

RESULTS
The longer form interviews are between 10 and 20 minutes and have achieved views of around 30,000 each. Shorter cuts from some of the interviews have been viewed more than 100,000 times. One, in particular, has achieved 106,000 views with a 59% view-to-end rate. View it on the Compass YouTube page