Made to Measure

Graphic Design
Made to Measure by Alana Valentine

CLIENT
Seymour Centre

CHALLENGE
To create the original poster artwork for Made to Measure by Alana Valentine, a major new production for Seymour Centre.

SOLUTION
We think Alana Valentine perfectly captures our creative execution.

“‘What captivated me about the Leading Hand design for MADE TO MEASURE was the combination of photography and line art. It perfectly captured the central metaphor of the play and communicated intrigue for the potential audience. Rather than pre-empt the reveal of the completed wedding dress in the actual show, the line art/photography of the image has a creative, contemporary appeal which told an audience this was about beauty and body image. I was genuinely thrilled with the design that Leading Hand created and appreciate that they were keen to interpret the brief rather than impose an aesthetic. Great work!’

Check out more of our creative work here.