To develop the campaign identity for the Friend for Life campaign for St Vincent’s Hospital. Donors will be recognised as a Friend for Life of the hospital in perpetuity on a paver at St Vincent’s Private Hospital Sydney.
We developed the campaign identity for the Friend for Life campaign, inspired by the planned garden where the pavers will be placed. The original graphic design and paper engineering presents an inspirational opportunity that literally unfolds and invites personal interactivity.
The client loved the campaign design and the donor response has been very positive with indications it is well on track to meet its ambitious target.