Australian Publishers Association
To create a logo for an upcoming Australian, book industry conference, coordinated by the Australian Publishers Association (APA). This then required a suite of animated assets to package the conference videos.
We worked closely with the Australian Publishers Association to develop a logo for the BookUp conference that is quirky, bold and modern, to help breathe excitement and flair into this book industry event.
As there was a strong focus on the digital presentation of the conference, the logo needed to lend itself to the digital landscape, particularly animation. Using the colours and shapes from the logo, we developed a suite of animations to open and close each of the conference videos and presentations in order to bring this new brand to life and establish a clear sense of identity.
The animations use the bright colours and quirky transitions to inject a playful personality into an industry that APA feel is regularly associated with being somewhat conservative.