To reimagine the ASA Style File, an online hub that operates as a ‘one-stop shop for publishers, advertising creatives, journalists, editors, writers, agents, in fact anyone searching for the very best Australian Illustrators’.
We created an easy-to-use WordPress website for the Australian Society of Authors (ASA) that effectively showcases Australian illustrators.
In collaboration with the ASA we worked towards keeping the design simple, clean and contemporary.
The user experience and functionality of the new ASA Style File is intuitive and responsive, enabling the target audiences to seamlessly access the submissions, news and opportunities sections. Each illustrator can be easily searched via a direct search function, or via an alpha search, category or by media.
As the website contains hundreds of images we have taken special care to optimise the images to reduce page load times yet ensure image quality.
The end result is an exciting and highly functional ASA Style File – a genuinely new marketplace for Australian illustrators.
See other Web Design projects here.