The AFAO visual identity brief challenged us to refresh the visual brand identity of the Australian Federation of AIDS Organisations (AFAO) to reflect the new focus of the organisation and to design and develop a new web design – all on a tight budget.
The new AFAO visual branding is contemporary and accessible. The typography is friendly with its repetition of rounded forms that are both clean and bold. The fresh look is accentuated by the brand’s distinctive bright orange colour, ensuring the brand elements and the organisation stand out.
The AFAO visual identity online component culminated in a new responsive web design that brings AFAO’s online presence up-to-date, showcasing the new brand and all that it does while providing a highly improved online user experience for visitors.