About Us

We believe great design drives success. It inspires and can change perceptions and indeed behaviours across social, commercial, environmental and cultural settings.

At Leading Hand we have been delivering great solutions for more than 15 years across multiple platforms and mediums.

We are passionate about developing and communicating outstanding stories.

We offer a range of strategic, design and digital services including: graphic design, branding and visual identity, art direction and photography, environmental graphic design, digital and web, videos and animation, illustration, copywriting and print management.

Our branded creative solutions are innovative, practical, results driven and great value. We have an open and collaborative working style and from this we nurture long-standing relationships with our clients.

Our strategic, creative and technical solutions are innovative, practical, business results-driven and great value.

Our open and collaborative working style supports our ability to nurture longstanding relationships.

We have a strong reputation for creativity, reliability, personal service, accuracy in
pricing, high standards and commitment to each of our clients.

 

Patrons of Sydney Writers’ Festival
Ambassadors of St Vincent’s HIV Future Fund

 

Some of our wonderful clients at Leading Hand include: ABC Radio, Atlas EventsAustrade, Australia Council for the Arts, Australian Chamber Orchestra, Australian Federation of AIDS OrganisationsAustralian Publishers Association, Australian Society of Authors, Bradford HomesDepartment of Foreign Affairs and TradeDaniel Boddam Architects, Francis-Jones Morehen Thorp, Legal Aid NSW, Lendlease, Musica Viva Australia, NBC UniversalNIDA, NSW National Parks & Wildlife, Minka Consulting, Riverside Theatres Parramatta, Seymour CentreSocial Ventures Australia, St Vincent’s Curran Foundation, St Vincent’s Centre for Applied Medical Research, Sydney Theatre Company, Sydney Writers’ Festival, Tanner Kibble Denton Architects, The Australian Centre for Social Innovation, WP Property GroupWorking Management.

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Our Team

Jamie Carroll

Jamie Carroll

Founding Director and Designer

A graphic designer and marketer with more than 20 years industry experience. His role as a hands-on designer are supplemented with a wealth of experience in arts marketing, design planning, brand strategy, art direction, retail advertising, packaging, environmental signage and wayfinding, copywriting and print management.
LinkedIn Profile or jamie@leadinghand.com.au

Brett Osmond

Brett Osmond

Managing Director

The leader of our team, and a design, brand development and publishing expert. Brett has been at the forefront of arts marketing for 20 years. His considerable expertise across various sectors covers digital marketing, graphic and web design, brand development, project management and book publishing.
View LinkedIn Profile or email brett@leadinghand.com.au

Caitriona Egan

Caitriona Egan

Creative Director

Caitriona is a supremely multi-talented design creative, she has a keen interest in graphic design for the built environment, illustration and branding. She has recently completed some innovative illustration projects for the Department of NSW, including the Ultimo Public School Pop-Up which she art directed from start to finish. Her background in video production has also earned her the role of Leading Hand’s most gifted video director/producer.
View LinkedIn Profile or email caitriona@leadinghand.com.au

Vanessa Brewster

Vanessa Brewster

Senior Designer

Vanessa has a range of experience across a variety of graphic design projects in print, web and motion platforms. She brings a diverse set of skills and interests to Leading Hand, including user experience and interface design, illustration, visual brand development, animation and motion design. View LinkedIn Profile or email vanessa@leadinghand.com.au

Jason Williams

Jason Williams

Digital Director

Jason Williams has been at the forefront of digital innovation since 2000. His extensive knowledge encompasses user experience (UX) and user interface (UI) design in web development and web-app development, through to SEO, SEM, social media and website hosting solutions. Jason ensures Leading Hand delivers all types of technical projects from concept to completion along with ongoing support. View LinkedIn Profile or email jason@leadinghand.com.au

Cate Lane

Cate Lane

Copywriter

Cate Lane has a passion for words. A successful freelance writer who brings 20 plus years of experience in advertising to Leading Hand, Cate has worked on local and global brands for ad agencies both large and boutique. Cate writes for every kind of medium: digital, social, print, TV, radio, DM, POS and retail; plus, press releases, magazine articles and branding documents. View LinkedIn Profile or email cate@leadinghand.com.au

Brittany Denes

Brittany Denes

Designer

Brittany is an articulate and talented senior designer and we are thrilled that Brittany Denes is back working with Leading Hand. Having travelled extensively, lectured at the UTS School of Design and worked with a range of design studios Brittany has garnered a breath of design knowledge. Britt’s expertise covers print, digital and branding with a particular passion for ecological feasibility, environmental sustainability and longevity in design. Email brittany@leadinghand.com.au

Luke Cleland

Luke Cleland

Junior Designer

Luke has recently joined the design team as our Junior Designer. He is a recent graduate of Shillington College of Graphic Design. Since graduating he worked on a number of freelance jobs and interned at a Sydney creative ad agency before landing at Leading Hand.

Jayne Windus

Brand Strategist

Jayne has held senior positions in the marketing and communications industry for over thirty years. With experience on both the client and agency sides across a broad spectrum of businesses. She is a firm believer that understanding your brand is critical to business success and positive communication outcomes. To this end Jayne works with our clients to help uncover these insights and manage their application through the creative work.