News

We like to keep up to date with what’s happening in our industry. Here’s what we’ve discovered lately and the latest from the Leading Hand team!

22/01/2026

Count Us In

The 2026 Census will, for the first time, ask participants aged 16 and over about their gender and sexual orientation. Count Us In wants to understand how LGBTQ+ people and their households will respond to the Census questions, and how…
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05/01/2026

Becoming BCorp

After nine months of examination, documentation and change, Leading Hand has officially achieved B Corp Certification.
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17/11/2025

FOR PURPOSE ON PURPOSE

At Leading Hand, we use design to drive positive change, dedicating time, creativity, and resources to purpose-driven organisations through pro bono work, discounted services, and donations.
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Measurement = outcome
16/07/2025

Measurement ≠ Outcome

Thirty-two years ago, when I left a marketing job working on projects like BTL strategies selling banking to children, I thought… there must be more than this.
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Is SEO nirvana possible or just a mirage
23/06/2025

Is your SEO-asis possible or just a mirage?

Most of the time I think people want a few quick and easy tips that will magically get them ranked on the first page of Google.
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Power of a great network
11/06/2025

The power of a great network

We’ve been around for 22 years, which means we’ve done a few things right over that time.
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23/04/2025

The value of brand custodians

Brand custodians manage how a brand is presented over a period of time. Like an ambassador, they maintain, evolve and protect the brand across all its channels, platforms and media and take responsibility for safeguarding its identity and integrity.
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