Learning

Getting In Shape Online

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This is a one-day digital workshop designed to help authors, designers and publishing professionals improve their digital marketing skills.

Authors, designers and those managing and supporting creative talent are increasingly required to be active and adept at online marketing. This now means we all need to have at least a basic knowledge and set of skills around key digital marketing concepts, platforms and strategies. Specifically, creative people need to know how to create a professional online presence, even if that only means getting a mobile responsive website in place and setting up a social media channel.

Facilitated by Brett Osmond who has over 20 years’ experience in book publishing and digital marketing having worked with Richard Flanagan, Nigella Lawson, Stephen King, Tom Keneally, Susan Duncan, Lee Child, James Patterson, John Boyne and many other leading authors and Jason Williams, whose extensive knowledge encompasses user experience and user interface design in web development and web-app development, through to SEO, SEM, social media and website hosting solutions.

You will leave the day with a clear understanding of how you can improve your effectiveness online in a way that suits your individual skills, goals and objectives and critically, your budget.

The workshop covers websites, social media, enewsletters, search engine optimisation (+ keywords and writing for web more generally), the basic legal landscape with regards e.g. enewsletters and social media activity – and finally how to decide on the right approach to help you troubleshoot issues, keep your online presence up-to-date and performing well all year round.

The day is structured to suit both beginners and those that have more advanced knowledge and skills.

There is ample opportunity for discussion and there are a number of activities throughout the day to reinforce key principles.

Each participant will leave the day with a course summary and a set of optimisation activities to implement to improve their online presence.

Click Book Now for Schedule and registration details.

ASA Online Audit

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Master your online marketing! This exclusive Online Audit is designed specifically for Australian Society of Authors members to give you a detailed snapshot of your presence online – what’s working and what’s not so you know where you currently stand, along with clear, practical recommendations to improve your effectiveness.

The audit covers websites and social media and includes a technical review of your platforms. It looks closely at the technical specifications, the user interface and user experience of your site including design quality, content, link analysis, newsletters, site policies, social media integration and content along with key information about any other search engine optimisation (SEO) issues.

Each audit comes with a clear written summary, a detailed data sheet and a 30-minute personal phone consultation.

The Online Audit is designed to give you a solid understanding of where you are at online. It will help you set priorities and will inform what you need to consider to improve your effectiveness in promoting yourself and your books.

We look forward to helping more Australian authors master their online marketing.