We start every digital project by investigating and learning as much about the product and/or service being offered to market. Secondly, we identify all key stakeholder, or customer/user groups. Then we outline a range of solutions available to build genuine user consumer insight. Choosing the right approach for each project largely depends on the level of consumer insight already available, timings and budget. We work closely with our clients to find the best solution for their individual goals and objectives.

These initial steps take place before we undertake any usability testing.

Usability Testing Key Stages

Tools and User Testing Validation Techniques

There are a number of different tools we can use to validate user testing including brainstorming, guided exercises, A/B testing and structured activities or play that can involve users engaging with a digital prototype of the proposed digital solution. We can also develop and implement surveys and polls to further quantify feedback. These tools help provide useful insights into what works and what roadblocks or inherent problems users may encounter with the interface or planned user journeys.

We also find that digital prototypes, created using Adobe XD, also help our clients fully appreciate how their online solution is going work, enabling them to refine and adjust designs before they are coded.

Finally, when a new website is built and enough content has been loaded to provide a meaningful experience, we conduct a final round of usability testing with consumers to iron out any remaining bugs, layout adjustments or indeed accessibility issues.

All digital assets produced by Leading Hand Design comply with the WCAG 2.1 AA standard.