Trust for Nature is a not-for-profit organisation that works to protect native plants and wildlife in Victoria by helping private landowners permanently conserve their land.
After a simple web search in 2024, the organisation approached us to design a 24-page fundraising asset, ‘Habitat forever: protecting what’s left of Victoria’s natural wonder’.
The Leading Hand team designed and produced ‘Habitat forever’ in line with Trust for Nature’s existing style guide and previous reports to ensure brand consistency and sustain audience connection. Our design capitalised on the organisation’s amazing photography to showcase Victoria’s natural beauty and reflect the diversity of people who care about its conservation. The choice of softly rounded shapes for call-out boxes and smaller photos contrasted with and complemented the gorgeous full-page images and clear, simple layout of the accompanying editorial content. The final report was a highly visual and editorial document that highlighted the nature and beauty of the protected landscape – a truly inspiring and impactful ‘case for support’ document.
The ‘Habitat forever’ report was a key asset in Trust for Nature’s fundraising and support efforts in the Habitat Forever initiative, which the organisation continues to promote. The Trust for Nature team was thrilled with the final document and described it as ‘amazing’ and ‘excellent’. We’re very proud of this highly visual and cohesive piece of work and equally proud to have worked with such an important initiative. Working with Trust for Nature has inspired us to seek more work in this valuable sector.
