One of our newest partnerships arose from our existing relationships with the St Vincent’s Centre for Applied Medical Research and NSW Health.
The Centre for Social Research in Health at UNSW Sydney is a specialist social and behavioural health research centre studying HIV, viral hepatitis, sexual health, injecting drug use and related areas in collaboration with community, government and global partners.
The lead contact at CSRH had worked with us on projects for St Vincent’s and NSW Health, and – knowing our expertise – they alerted us to the tender for the Tackling Stigma in Healthcare project, which we won.
We developed an eye-catching and approachable branding solution for this project, based on a striking and vibrant blend of red, orange and pink supported by contrasting secondary tones and the use of colour gradation. Logos incorporated a clever favicon design that combined the concept of a circle with graphic elements that represented people. From this branding, we created simple socials assets that leap out from the scroll and a contemporary ‘information hub’ website that hosts resources and real stories.
The effect was distinctive, engaging and highly successful.
Through our design, we’ve helped to elevate a critical public health initiative into a visible and engaging platform. Our work empowered CSRH to communicate complex and often stigmatised issues with empathy and clarity, building trust, sparking conversation and ultimately helping shift attitudes within health care and the wider community.
