Philanthropy plays a major role in positive social change, and women make an enormous contribution.
She Gives, an initiative of Noble Ambition, is an engagement campaign that seeks to ‘celebrate, share and inspire women’s giving in Australia’. It was through our client relationship with Noble Ambition that, in 2024, we first began working with She Gives.
As a new campaign, She Gives was a full service project that required a brand identity and website in order to share stories of success and impact, reach new audiences, and inspire them to act. We designed the website to be constantly updated, to accommodate an expanding catalogue of inspirational articles and individual stories from women in the philanthropic sector. It also hosts an interactive Guide to Giving tool, with step-by-step exercises designed to facilitate and support your participation in philanthropic giving.
The She Gives brand identity cleverly revolves around a subtle design twist: converting the dot above the ‘i’ into a full stop that turns the words ‘she gives’ into a definitive statement. The branding – which also incorporated a strategic typeface choice – was successfully rolled out across the website and a suite of print materials and launch assets.
With Australians increasingly turning to charities for help, philanthropy is more important than ever. While it’s still early days for She Gives, their efforts to recognise, celebrate and inspire women’s involvement in charitable giving will undoubtedly have a huge impact on many people. We are thrilled and privileged to support such a valuable campaign.
