Noble Ambition, an Australian leader in philanthropy and fundraising strategy, first engaged us in 2022 to redesign its website. Since that first project, Noble Ambition has been a consistent client, tasking us with many projects.
During the 2022 web design project, we felt that redeveloping Noble Ambition’s brand identity would better reflect the organisation’s personality and optimise the uptake of the new site. The new, readily identifiable logo, cleverly reminiscent of a mountain peak, conveyed capacity, confidence, purpose and strategy. A new user-friendly design with easy navigation complemented the effect of the website’s improved graphics, branded typography and inclusion of stunning photos that reflected Noble Ambition’s values of optimism and adventure. Since that project, the company’s further evolution led to another rebranding project with Leading Hand that better fits who Noble Ambition is today.
Our ongoing relationship also presented us with the opportunity to design and brand She Gives, which started out as an initiative to promote women’s philanthropy and later became its own traded company. We continue to manage the websites for both brands, handling the daily upload of articles and news items.
For 20 years Noble Ambition has partnered with, conceived and led some of Australia’s most significant philanthropy development campaigns. Building capacity and strategy in the philanthropic sector makes a crucial difference to the successes of many for-purpose organisations around Australia, and we’re honoured to support Noble Ambition through brand presence and communication.
