In 2019, Leading Hand was appointed editor and digital producer of Compass.info, a national website of resources and information on elder abuse.
Compass, funded by the Attorney-General’s Department and steered by Elder Abuse Action Australia (EAAA), seeks to raise nationwide awareness of elder abuse and to simplify the process of connecting older people to helpful services and information. Leading Hand delivers the entire creative production output for Compass and acts as its brand custodian.
Compass work is a daily activity for our team. We produce all kinds of web content, from news, resources and events to service provider listings, animations and videos. We also handle Compass’ social media, create campaign collateral and webinar assets, design and disseminate monthly newsletters and EDMs, and produce the On Point video series of interviews. Public and sector feedback showed that the distinctive, timeless illustration style we developed for Compass early on succeeded in reflecting various audience segments, representing a range of situations, and being applicable across many topics.
Producing such a wide range of communication outputs for a socially diverse audience on topics as varied as powers of attorney, health and wellbeing, and sexual abuse draws on our team’s sensitivity and empathy as well as their creativity. It’s a challenge we always rise to, because it makes a difference.
To our team, Compass is an incredibly important project. Supporting this initiative is immensely rewarding and meaningful. As its engagement figures grow and more Australians come to understand that elder abuse is a real and growing social issue, we feel privileged to work on this important ongoing project.
