From small things, big things grow – and this has certainly been the case with Leading Hand and Adora, one of Australia’s leading fertility clinics.
What started out in 2024 with smaller, ad hoc design projects has developed into a consistent, positive and rewarding relationship that delivers all of Adora Fertility’s print and digital collateral and activates the brand across all media.
Leading Hand’s design output for Adora Fertility is varied and extensive. We design user-focused, engaging patient communication assets, such as brochures, guides, flyers and booklets. Marketing material deliverables include print advertisements, banners, flags, marquees, merchandise, posters and social media tiles. We manage the clinic’s 6 social media platforms, and when conferences come around, we’re there producing slide decks and infographics.
Whatever the output, our Adora designs make consistent use of a colour palette that nods to both the masculine and feminine, yet delivers a clear and accessible user experience.
Adora strives to bring private fertility care within reach of everyone. The clinic was the first in Australia to offer bulk-billed IVF, and its supportive and inclusive care is extended to non-English speakers, rural and regional patients, all family structures and all cultural and religious practices. To the Adora team, every patient is different and every fertility journey is unique.
With 13,000 babies born with Adora Fertility’s help by 2025, we’re thrilled to be supporting the clinic in making the dream of a family come true for more Australians.
