Having worked on the awards program since 2021, this year marked our most extensive collaboration to date, supporting the promotion of one of the publishing industry’s most anticipated annual events.
Building on the established ABIA logo and brand assets, we developed a bold, playful and highly flexible visual system designed to celebrate the breadth and diversity of Australian publishing. The identity provided a vibrant platform for showcasing this year’s shortlisted titles while maintaining a strong and recognisable presence across all campaign communications. The creative approach balanced energy and sophistication, reflecting both the prestige of the awards and the creativity of the industry it represents.
The visual system was implemented across a wide range of touchpoints, including e-invitations, website banners, social media assets, digital campaign creative and media walls for the awards ceremony on 21 May. By creating a cohesive experience across both digital and physical environments, the campaign successfully elevated the visibility of the shortlisted works and strengthened awareness of the 2026 event, delivering a dynamic and engaging presence from launch through to the awards night itself.
